SKOBI Kombucha Brand Identity and Packaging Design??? ??? ??? ????? ? ??? ???
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Kombucha is a beverage made by adding sugar and bacteria to water steeped in tea such as black tea or green tea and fermenting it. Tea water is fermented using a symbiotic culture of bacteria and yeast. Through this process, natural carbonic acid, vitamins, and the so-called ‘3 biotics’ (prebiotics, probiotics, and postbiotics) are produced. It is an old drink that traces its origins back to the Silla period, the Qin Shi Huang period, and even BC China. It contains various substances beneficial to the human body and is characterized by low calories and sugar.We designed a new kombucha brand called SKOBI, made by a vinegar manufacturer. The name SKOBI is derived from Scoby, a key element in making kombucha, and refers to a symbiotic culture of bacteria and yeast.The existing kombucha market was a health food mainly sought after by older people in their 50s and 60s, but now demand from the younger generation in their 20s and 30s is steadily increasing. In line with this trend, we strategically developed a sophisticated and pretty brand image and package design targeting young consumers.
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"SKOBI" 是一種新的康普茶品牌，由一家醋生產(chǎn)商制造。SKOBI這個(gè)名字來(lái)源于Scoby，它是制作康普茶的關(guān)鍵元素，指的是細(xì)菌和酵母的共生培養(yǎng)體?？灯詹枋且环N飲料，將糖和細(xì)菌添加到用茶葉（如紅茶或綠茶）浸泡的水中，然后發(fā)酵。茶水通過(guò)細(xì)菌和酵母的共生培養(yǎng)體進(jìn)行發(fā)酵。通過(guò)這個(gè)過(guò)程，產(chǎn)生了天然的碳酸酸、維生素以及所謂的“三生菌”（益生元、益生菌和后生菌）。這是一種古老的飲料，可以追溯到新羅時(shí)代、秦始皇時(shí)代，甚至中國(guó)公元前的歷史。它含有對(duì)人體有益的各種物質(zhì)，以低熱量和糖分為特點(diǎn)?，F(xiàn)有的康普茶市場(chǎng)主要是50至60歲的老年人追求的健康食品，但現(xiàn)在20至30歲年輕一代的需求正在穩(wěn)步增長(zhǎng)。因此，我們戰(zhàn)略性地開(kāi)發(fā)了一個(gè)面向年輕消費(fèi)者的精致和漂亮的品牌形象和包裝設(shè)計(jì)，以符合這一趨勢(shì)。
